Our Story
Adults over 55 control roughly 70% of the disposable income in this country. They travel, they spend, they have strong opinions, and they have been almost entirely ignored by the fashion industry. Walk into any store. Scroll any apparel brand. What you will find for this age group is pastels, gentle fonts, and the occasional cartoon wine glass.
We noticed. We were annoyed. We built something.
Jana Recrafted was founded by a husband and wife who are 65 and 66 years old. We did not study the 55+ market. We are the 55+ market, and we could not find a single shirt that said what we actually wanted to say. So we made one.
The word Recrafted is deliberate. It means made better through experience. That goes for the products and for the people wearing them.
Still Relevant is for everyone who has been talked over, looked past, or quietly left out of the conversation. Still Kicking is for everyone who defines this chapter as forward motion. Bold, defiant, and not even slightly done.
No pastels. No soft encouragements. No fonts from a sympathy card. Just honest, well-designed T-shirts for people who have earned the right to say exactly what they mean.
Which, it turns out, is a lot.
Jana Recrafted · Fresno, California · 2026